If your property is generating serious interest, it’s time to take the lead. Your inbox is overflowing with enquiries, your phone is constantly ringing, you’re heavily booked with inspections — and you’re already getting strong early offers.

This kind of momentum is gold, but it needs structure. Don’t let the process get out of control. Pivot quickly into a Set Sale approach.

Here’s how:

1. Announce a deadline — set a clear date for when all offers must be submitted. Make sure every interested buyer is informed.

2. Let the offers roll in — once the deadline hits, review all offers on the table.

3. Start from the bottom — call the lowest offer first. Let them know they’ve been unsuccessful, and invite them to resubmit.

4. Work your way up — repeat the process. You’ll either get improved offers or know where each buyer stands — until one remains as the clear winner.

This method is fair, transparent, and creates competitive momentum — without the stress of a public auction.

The key? Recognise when demand has swung in your favour, and act decisively to create a process that works for you.

Want a simple Set Sale email template or buyer info message to go with this?