- Home
- About
- Process
- Do you need to sell?
- Sold in 7 days – Agent Skill or Just Got Lucky?
- The three sales in any traditional property transaction
- Agent Database Myth – Selling Without Testing the Market
- The Role of AI in Modern Property Sales – Property Valuations
- Why Auctions Rarely get the Best Possible Price
- Using Auctions to Pressure Vendors – Vendor Conditioning
- Do You Really Need to Sell? – The Three Ds of Real Estate
- Your Bank is Telling You – Your Credit is Maxed Out
- Test the Market Before Committing to an Agent
- Why Less Than One in Three Properties Listed Privately Sell Privately
- How to Handle Agent Pressure During a Private Sale: Scripts & Dialog
- Act Like an Agent
- First Impressions Matter – You Reap What You Sow
- How to Make Buyers Fall in Love with Your Home and Want to Make it Their Own
- Outsourcing – Surprisingly Affordable Professional Presentation
- The Role of AI in Modern Property Sales – Property Descriptions
- You’re Gonna Need a Lawyer, Son – You’re Gonna Need a Real Good One
- How Buyers use Property Listing Websites
- Engaging with Enquiries – The ABCs of Real Estate
- Open for Inspection Events Don’t Work
- Conducting Open for Inspections
- Understanding Buyer Motivation
- Early Offers Are Good Offers
- Price Negotiations Strategies – Buyer Participation
- What to Do If Your Property Is Clearly in Demand
- Price Negotiation Strategies – Overcoming Objections
- Price Negotiation Strategies – Remain Flexible
- Price Negotiation Strategies – Unreasonable Offers
- Price Negotiations Strategies – Using Silence
- Price negotiations strategies – Use the Bad Guy
- Price Negotiation Strategies – The Power of the Ask
- You Don’t have a Contract if you Don’t have a Contract
- What is Gazumping and How to Avoid It
- Price negotiations strategies – Bring in the Experts
- Why are enquiries drying up?
- When is it Time to List with an Agent
- Overcoming Agent Conflicts of Interest
- Creating Competitive Buyer Environments (Without Auctions)
- Why “Market Feedback” Often Isn’t About the Market
- Listings
- Contact
- Home
- About
- Process
- Do you need to sell?
- Sold in 7 days – Agent Skill or Just Got Lucky?
- The three sales in any traditional property transaction
- Agent Database Myth – Selling Without Testing the Market
- The Role of AI in Modern Property Sales – Property Valuations
- Why Auctions Rarely get the Best Possible Price
- Using Auctions to Pressure Vendors – Vendor Conditioning
- Do You Really Need to Sell? – The Three Ds of Real Estate
- Your Bank is Telling You – Your Credit is Maxed Out
- Test the Market Before Committing to an Agent
- Why Less Than One in Three Properties Listed Privately Sell Privately
- How to Handle Agent Pressure During a Private Sale: Scripts & Dialog
- Act Like an Agent
- First Impressions Matter – You Reap What You Sow
- How to Make Buyers Fall in Love with Your Home and Want to Make it Their Own
- Outsourcing – Surprisingly Affordable Professional Presentation
- The Role of AI in Modern Property Sales – Property Descriptions
- You’re Gonna Need a Lawyer, Son – You’re Gonna Need a Real Good One
- How Buyers use Property Listing Websites
- Engaging with Enquiries – The ABCs of Real Estate
- Open for Inspection Events Don’t Work
- Conducting Open for Inspections
- Understanding Buyer Motivation
- Early Offers Are Good Offers
- Price Negotiations Strategies – Buyer Participation
- What to Do If Your Property Is Clearly in Demand
- Price Negotiation Strategies – Overcoming Objections
- Price Negotiation Strategies – Remain Flexible
- Price Negotiation Strategies – Unreasonable Offers
- Price Negotiations Strategies – Using Silence
- Price negotiations strategies – Use the Bad Guy
- Price Negotiation Strategies – The Power of the Ask
- You Don’t have a Contract if you Don’t have a Contract
- What is Gazumping and How to Avoid It
- Price negotiations strategies – Bring in the Experts
- Why are enquiries drying up?
- When is it Time to List with an Agent
- Overcoming Agent Conflicts of Interest
- Creating Competitive Buyer Environments (Without Auctions)
- Why “Market Feedback” Often Isn’t About the Market
- Listings
- Contact
Price negotiations strategies – Use the Bad Guy
happy wife - happy life
Sometimes, it helps to have someone else play the “bad guy” in a negotiation. This isn’t about being dishonest — it’s about creating space to hold your ground without personally being the one applying pressure.
Example:
“I really appreciate your offer — we’re getting close to where we need to be. I’d love to lock it in today, but my wife’s been pretty firm that we shouldn’t go below $920,000. If you could stretch just a little, say another $10,000, I think I could get her across the line.”
In this case, the bad guy might be your partner or a friend who works in real estate — someone whose opinion you need to consider. Their role is to provide a credible boundary that you, as the seller, must respect.
This approach helps buyers feel they’re negotiating with someone cooperative and reasonable, while still understanding there are limits. It keeps the tone friendly, protects your price position, and often results in that extra few thousand dollars that makes the deal work.
A quick note before you dive in:
We share what we’ve learned to help property owners make confident decisions — but we don’t yet know your personal goals or financial situation. So while we hope our advice gets you thinking in the right direction, it’s general in nature and not legal or financial advice.
We’d honestly hate to see anyone make a big decision based purely on what’s on our website — so let’s talk! Book a chat with one of our Owners Agents and we’ll look at your situation together, create a plan that fits, and help you sell with clarity and confidence.
